LG 50UQ91006LA 50′ Smart 4K Ultra HD HDR LED TV with Google Assistant & Amazon Alexa

Experience your favourite movies and shows in the best quality with AI Sound Pro and 4K Ultra HD resolution.

What we love
– The intelligent α5 Gen5 processor automatically enhances the picture for amazing depth and vibrant colour and upscales everything you watch to glorious 4K
– AI Sound Pro brings you atmospheric sound for all your movies and games, so you’ll feel like the sound floats all around you
– Active HDR gives you rich contrast, so you’ll see more detail in bright and shadowy scenes

Good to know
– With Filmmaker Mode you can experience movies just as the director intended
– Stream your favourite shows from the likes of Netflix, Disney+, Prime Video with LG’s smart TV platform
– Freeview Play makes it easy to catch up on episodes you’ve missed from the past week – all on demand and in one place
– The Game Optimiser adjusts the picture to match what you’re playing, so all your favourite games look great
– Controlling the TV is super easy thanks to the built-in Google Assistant and Amazon Alexa – just ask your TV to dim your smart lights for movie nights

Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.